DALLAS, Texas, September 15, 2022— SportsTech company, Cerebro Sports, announces the expansion of operations with an investment by entrepreneur and NBA governor Mark Cuban. The company is breaking down barriers across the basketball industry with objective player performance analytics through its proprietary talent evaluation platform. The endorsement from Cuban is the latest milestone for the company that has signed agreements with multiple collegiate and NBA teams, as well as renowned sports talent agencies.   Cerebro's pre-seed fundraising round, led by Cuban, will help scale internal data operations, while allowing it to grow its institutional client base and prepare for the release of a consumer offering.  "I’m excited to see how far Cerebro can take their analytics to help NBA teams improve our ability to forecast how good players can be,” expressed Cuban of the Dallas Mavericks.  Cerebro is outspoken in its mission to facilitate meritocracy for every player in the eyes of decision-makers. Utilizing its proprietary technology and global player database, scouts and coaches have the means to evaluate performances from games, tournaments and showcases across the world at all levels of competition. From high-school gyms overseas to NBA arenas, Cerebro provides data on it all.    “There is an opportunity to tell a full, objective story of player performance in the basketball industry that replaces hype with data-driven analytics. Today, most recruiting and scouting processes require the eye test and, while certainly meaningful and a necessary aspect of recruitment, that is very difficult to scale,” stated Cerebro’s CEO & Co-Founder Ryan Girardot. “There is a myriad of data to sort through, so we have built our tools to create scalable and objective analysis.”  Above all, Cerebro aims to become the global standard by removing geographical barriers and expanding recruiting at all levels, especially by making analytics and data accessible to not only the decision makers but also to the players. Cerebro empowers players with the information to assess their performance, advocate for themselves, and improve their game.   “Basketball is just the beginning for Cerebro Sports,” stated Rohan Dang, VP of Strategy & Co-Founder, “The future is bright for the SportsTech industry and long-term we hope to offer our platform as a solution for athletes and parents, scouts, agents, recruiters, college coaches, professional teams, and fans alike across all sports. We believe every game should count.”  For more information, visit: https://cerebrosports.com/       ABOUT CEREBRO SPORTS Founded in 2021, Cerebro Sports is a unique global platform of basketball player talent evaluation analytics and data that delivers an objective assessment of performance. Using its proprietary software, Cerebro provides coaches, scouts and industry leaders transparent, accessible and scalable assessments to make informed decisions about players, delivering that same information so players can track their personal development and improve their game.   Its aim is to create simple, easy-to-use products for coaches, scouts, parents, and players to ensure meritocracy in the basketball recruiting process. For more information visit, https://cerebrosports.com/